Our choices

December 24, 2022

An ENCOURAGING QUARTER OF A CENTURY

Our story is written page by page. And read over a glass of wine. One that sees you and offers you unconditional friendship. Like a quality wine, it comes only with natural ingredients: a visionary, a connaisseur and a courageous idea.

Open the book to the first chapter. Here you will be greeted by Count Guy Tyrel de Poix himself. He is the one who turned the dream into reality. Being a great lover of wine and life, he left his mark on everyone by instilling his passion for the revival of Romanian varieties.

Keep reading and you will meet Aurel Rotărescu, the winemaker who managed to “tame” Romanian varieties and lead them to perfection. You too can contribute to this story when you visit the winery.

WINE CHOSE US

Wine is a special art that combines in complete harmony the visual, the olfactory, the taste, the emotion and the bold thought. Discover its secrets step by step, understanding its beginnings. Find out how, more than 25 years ago, the French count Guy TYREL de POIX, the one who started the SERVE story, fell in love with Romanian wine after tasting a glass of Fetească Neagră. The experience accumulated within the family allowed him to begin this beautiful journey on the road of the vine.

Mihaela Tyrel de Poix

In your reading, you will also meet the person who contributed from the beginning, through pragmatism and dedication, to the implementation of the ideas and dreams related to the development of SERVE. Mihaela Tyrel de Poix, CEO and Guy’s wife, is the one who started SERVE with Guy, carried and still carries forward the count’s love for wine, revealing it glass by glass.

“What I like most is building. I entered the world of wine in 1993. At first, being an engineer by profession, I was more involved in the organization and administration of the company, making sure that things “happened” as Guy imagined. Over time, learning about the art of creating wines, I came to identify with this fascinating world and now, together with my team, I continue our story.”

Mihaela TYREL de POIX
CEO SERVE

OUR WINES

What is born of passion, is conquered with ardor. A moment in 1993.

The youngest range, the one that started our story, is Vinul Cavalerului. Then came the launch of the Red & White Milenium blends on the market (1999 and 2001). The wines in the Cuvée Range stand out for their complex, full-bodied flavors that capture the personality of the family members to whom they are dedicated. In 2005, the Terra Romana brand followed, made up of wines carefully selected to satisfy all preferences and composed like an ode dedicated to the Romanian terroir. Our story continues, enjoying the company of the passion we have for these divine nectars.

Cuvée

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The Cuvée Selection bears the imprint of our soul, including the prestigious SERVE wines, dedicated to the family. They are special wines, produced in limited quantities and bottled in individually numbered bottles. Each wine has a unique personality, like the person to whom it was dedicated and is ideal to be enjoyed on a special occasion with a loved one.

Terra Romana

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Excellence and refinement in every bottle. Terra Romana is the first collection of HoReCa wines in Romania. Thanks to the mature vineyards that form the basis of this range, the result is a superior quality wine that faithfully expresses the French style of winemaking and the expression of the Romanian terroir. Terra Romana wines are ideal for any passionate connaisseur.

Re:vivre

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RE:VIVRE is the first wine made by Sabin to Paul's taste. It's about life, about people, about living slowly, about drinking wine with people, about the tranquillity of a good wine, about your peace in the madness of the world.