Cookie Policy
Cookie policy
This policy regulates the use of cookies and establishes the legal basis of the company SERVE CEPTURA SRL for the use of “cookies” and similar technologies on the website or on systems related to the website: www.shop.serve.ro. This cookie policy is valid from 25.05.2018.
“Essential” cookies are automatically placed on the computer, laptop or any device that can access or act on the company’s website. “Non-essential” cookies and other similar technologies are only placed on the user’s computer or device if they have given their explicit consent. Additional information about the difference between essential and non-essential cookies can be found in the section below entitled “About cookies”.
Information about how consent is provided for non-essential cookies and other technologies and how this consent can be withdrawn can be found in the section below, entitled “How to accept or reject cookies”.
Table of Contents
- About Cookies
- Types of Cookies Used
- Essential Cookies
- Non-Essential Cookies
- How to Accept or Reject Cookies
About Cookies
What are Cookies?
FiCookies are small text files sent by a website’s server to a web browser (web browser: IE, Firefox, Opera), RAM or hard drive and then stored there. They can be used for different purposes, such as: customizing the website according to the needs of a particular user, helping a user navigate the website, improving the quality of the website for the user, or storing user preferences and login information.
Essential and non-essential cookies
Cookies can be classified as “essential” or “non-essential”.
Essential cookies: have one of the following two characteristics:
- are used exclusively to perform or facilitate communication over a network; or
- are strictly necessary for the provision of an online service (e.g. our website or a service on our website) requested by you.
Non-essential cookies: These do not fall within the definition of essential cookies because they are not strictly necessary for the functioning of a website or the services offered on it, such as cookies used to analyze behavior on a website (“analytical” cookies) or cookies used to display advertisements.
Session cookies and persistent cookies
Cookies can be of two types: “session” and “persistent”, depending on the storage period after they are placed in your browser.
Session cookies: remain on your device as long as the web browser is open. They expire when the web browser is closed.
Persistent cookies: expire at a fixed point in time or if they are manually deleted from the web browser.
Our or third-party cookies
Cookies can be classified into two groups: those belonging to the site you are visiting or those belonging to third parties.
Cookies belonging to our site (first-party): are cookies placed on your device by the domain of our site.
Cookies belonging to third parties: are cookies placed on your device by the domains of sites belonging to third parties.
Additional information can be found by accessing the following website www.allaboutcookies.org
Types of cookies used
We use the following cookies on our website: www.shop.serve.ro
| Name | Type | Site | Session or Persistent | Validity | Purpose |
| FORM_KEY | 0 days | stores randomly generated keys to prevent fake requests | |||
| PHPSESSID | 1st party | shop.serve.ro | session | 0 days | |
| GUEST-VIEW | 1st party | shop.serve.ro | 1 day | allows visitors to view and edit orders | |
| PERSISTENT_SHOPPING_CART | 1st party | shop.serve.ro | 1 day | link to information regarding the shopping cart and access history, if you request it | |
| STF | 1st party | shop.serve.ro | 1 day | information about products you have sent to friends | |
| STORE | 1st party | shop.serve.ro | 1 day | shopping section image or selected language | |
| USER_ALLOWED_SAVE_COOKIE | 1st party | shop.serve.ro | 1 day | indicates acceptance of the use of cookies | |
| MAGE-CACHE-SESSID | 1st party | shop.serve.ro | 1 day | facilitates fast page loading | |
| MAGE-CACHE-STORAGE | 1st party | shop.serve.ro | 1 day | Facilitates fast page loading | |
| MAGE-CACHE-STORAGE-SECTION-INVALIDATION | 1st party | shop.serve.ro | 1 day | Facilitates fast page loading | |
| MAGE-CACHE-TIMEOUT | 1st party | shop.serve.ro | 1 day | Facilitates fast page loading | |
| SECTION-DATA-IDS | 1st party | shop.serve.ro | 1 day | Facilitates fast page loading | |
| PRIVATE_CONTENT_VERSION | 1st party | shop.serve.ro | 1 day | Facilitates fast page loading | |
| X-MAGENTO-VARY | 1st party | shop.serve.ro | 1 day | Facilitates fast page loading | |
| MAGE-TRANSLATION-FILE-VERSION | 1st party | shop.serve.ro | N/A | facilitates the translation of content into other languages | |
| MAGE-TRANSLATION-STORAGE | 1st party | shop.serve.ro | N/A | facilitates the translation of content into other languages | |
| _ga | 3rd party | .www.shop.serve.ro | persistent | 2 years | user analysis |
| _gat | 3rd party | .www.shop.serve.ro | session | 0 days | user analysis |
| _gid | 3rd party | .www.shop.serve.ro | persistent | 1 day | user analysis |
| _fbq | 3rd party | facebook.com | persistent | 3 months | marketing analysis |
| Adunity | 3rd party | Adunity | session | Cookies used to speed up the rate of connection requests. | |
| _gat | 3rd party | Adunity | session | Cookies used to speed up the rate of connection requests. | |
| Adunity | 3rd party | Adunity | session | Records the user’s viewing of ads | |
| __gads | 3rd party | Adunity | session | Records the user’s viewing of ads | |
| Ad-Unity, tracking pixel Detalii aici: https://www.adunity.com/privacy-policy.html | 3rd party | Ad-Unity | session | Collects information about the interaction with the alphabank.ro website of users who reach the site through media campaigns (page views, filling out application forms for bank products, clicking on buttons). | |
| Ad-Unity myaccount,name: x1auth; Random alphanumeric hash; Detalii aici: https://www.adunity.com/privacy-policy.html | 3rd party | Ad-Unity | session | Maintains the status of users who reach the alphabank.ro website through media campaigns on the alphabank.ro website for a time interval of 2 hours (single visit session) | |
| Ad-Unity myaccount,name: x1mautologin ; possible value: Alphanumeric hash Detalii aici: https://www.adunity.com/privacy-policy.html | 3rd party | Ad-Unity | session | Maintains the status of users who reach the site through media campaigns on the alphabank.ro website for a period of 365 days (unique visit session, unique user, page views, completion of application forms for bank products, clicks on buttons) |
Find more information about Cookies here: https://docs.magento.com/m2/ce/user_guide/stores/cookie-reference.html
Essential cookies
These are cookies that are strictly necessary for the proper functioning of our website or for the provision of services that you request using our website. We use the following essential cookies on our website:
– primary session cookies that are inserted to retain the data entered by a user when filling out a multi-page online form on the website.
– primary session cookies present on the website to remember the products that a user has placed in the shopping cart.
– primary session cookies used to identify and authenticate a user when they log in to the website, so that they do not have to repeatedly enter their login information.
– primary session OR persistent security cookies used to prevent abuse of the login system on the site.
– Primary OR third-party session cookies used for the correct execution of audio OR video multimedia sessions on the site.
– Primary OR third-party session OR persistent cookies used to remember the language in which the site is displayed for you.
– Primary OR third-party session cookies
Legal basis for processing: the processing of user information contained in or obtained through essential cookies is carried out in legitimate interests (Article 6(1)(f) of the General Data Protection Regulation (GDPR) personal data).
Legitimate interests: ensuring the correct functioning of the site and the requested online services.
How to opt out of essential cookies
Most types of web browsers allow the blocking of all cookies, including essential cookies. Please note that if all cookies are blocked, certain components and functions of the site may be affected.
Existing cookies in your web browser can be deleted by selecting the delete cookies option from the clear browsing data option.
More detailed information on how to accept and reject cookies, including instructions for specific browsers, can be found in the section below entitled “How to accept or reject cookies”
Non-essential cookies
We use the following types of non-essential cookies on our website:
Analytic (or performance) cookies
Analytic (or performance) cookies track and collect data about what a user does on the website they visit. We use Google Analytics cookies on the site. Google Analytics cookies help to understand how you interact with the website, including how a user entered the website, the pages accessed, how long and what objects were accessed, location (based on IP address)
The information collected using analytical cookies is collected anonymously.
More information
Google Analytics cookies are classified as first-party cookies because they are set by the website domain, although Google collects and processes information through the use of Google Analytics. More information about how Google handles information collected through Google Analytics can be found in the Google Analytics privacy policy, available here: https://support.google.com/analytics/answer/6004245
Information about how Google uses data from the cookies it uses can be found by accessing www.google.com/policies/privacy/partners/
Accepting or rejecting analytical cookies
Opting out of the monitoring offered by Google Analytics on all websites in general is done by following the instructions at this address: http://tools.google.com/dlpage/gaoptout
Processing of user information contained in or obtained through analytical cookies
Legal basis for processing: processing of user information contained in or obtained through analytical cookies in legitimate interests [Article 6(1)(f) of the General Data Protection Regulation (GDPR).
Legitimate interests: analyzing how people use the website to improve the website and business. Further information on how information obtained from the use of analytical cookies, including profiling, is used in the section entitled “Use of automated decision-making and profiling” in the Privacy Policy, and is available here:
Third-party cookies
Third-party cookies are used by third parties to analyze how users use our website.
Additional information
Information about the cookies used by Google in connection with the above, is located in the “Advertising” section and is available at this address: https://www.google.com/policies/technologies/types/
Information about how Google uses data from cookies for its own purposes, is located at the following address: www.google.com/policies/privacy/partners/
How to accept or reject cookies
There are a number of different ways in which you can accept or reject some or all types of cookies. Some of the main methods of doing this are described below:
You are welcome to block the use of some or all cookies that are used on the website. However, please be aware that this may affect the website and its functionality in part or in full.
You should also be aware that deleting all cookies from your web browser will also delete all cookies that store your preferences, for example whether or not you have accepted the use of cookies on a website or any cookies that block other cookies.
Detailed information about cookies and browser settings can be found by accessing the following link: http://www.allaboutcookies.org/
Accepting or rejecting cookies
Browser settings
You can accept or reject some or all cookies (for example, by blocking all third-party cookies) by adjusting your browser settings. How to do this can be found by accessing the following links for the most popular web browsers:
– Google Chrome: https://support.google.com/chrome/answer/95647?hl=ro
– Mozilla Firefox: https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox
– Microsoft Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer
– Apple Safari: https://support.apple.com/kb/PH5042?locale=ro_RO
Some browsers, such as Chrome and Firefox, allow you to change your settings for browsing in “incognito” mode, limiting the amount of data entered on your device and automatically deleting all persistent cookies entered on your device when your browsing session ends. There are also numerous third-party applications that can be added to the browser to block or manage cookies.
Existing Cookies
To delete cookies that have previously been placed in the browser, you must select the option to delete your browsing history, ensuring that the option to delete or clear cookies is enabled when doing so.
Google Adsettings
Managing personalized ads is done by accessing https://adssettings.google.com/ and by:
unchecking the “Ads Personalization” option (i.e. by ensuring that the switch at the top of the page is set to the left/gray and not the right/blue).
Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996
Google Analytics Opt-Out Browser Extension
You can opt out of Google Analytics by installing the browser extension available here: http://tools.google.com/dlpage/gaoptout
Disconnecting from Facebook
You can install a browser extension called “Disconnect Facebook pixel and FB tracking”. This will prevent Facebook from tracking your behavior on third-party websites. These can be installed by accessing:
For Chrome: https://chrome.google.com/webstore/detail/disconnect-facebook-pixel/nnkndeagapifodhlebifbgbonbfmlnfm?hl=ro
For Firefox: https://addons.mozilla.org/en-US/firefox/addon/facebook-disconnect-ii/
European Interactive Digital Advertising Tool
You can opt out of Facebook and other companies that are part of the Digital Advertising Alliance from showing you interest-based ads by visiting http://www.youronlinechoices.com, selecting your country, selecting “Your Ad Choices,” then finding Facebook (and any other companies you want to block) and selecting the “Off” option.
